Twitter & Friends
Strategy & Usage Guidelines
Strategy & Usage Guidelines
3 Twitter Mind Control Tricks to Explode Your Marketing
by Kenneth Yu, award winning email copywriter & creator of www.puppetstringmarketing.com
( With comments in italics from Joe Leighton, OTG attraction marketing U )
( With comments in italics from Joe Leighton, OTG attraction marketing U )
With Twitter, you perhaps have the most powerful relation-building medium
online today.
Why? That's because Twitter is currently the closest app on Earth that replicates the actual thought patterns of the human mind. You see, the human mind does not really think in blog and article form. It does not think in huge chunks of information.
Instead, it thinks in a stream of consciousness way, random disjointed thought layered upon random disjointed thought.
That is why when you use Twitter, your mind is "tricked" into further receptivity than it normally should have, because it's now in its most natural environment.
It's almost like you are communicating telepathically with other people, because you're able to uncover a 100 different thoughts that are contained in a 100 different tweets.
After all, what's more intimate than the whispering voices in your head?
If you know how to take advantage of that state of mind, your microblogging can make you rich.
After a few months of testing and tracking what works, I have discovered 3 ways that Twitter can impact your business unlike any other site on Earth. Once you understand the Twitter user's borderline hypnotic state of mind, these 3 covert techniques can pre-sell prospects on warp speed.
Why? That's because Twitter is currently the closest app on Earth that replicates the actual thought patterns of the human mind. You see, the human mind does not really think in blog and article form. It does not think in huge chunks of information.
Instead, it thinks in a stream of consciousness way, random disjointed thought layered upon random disjointed thought.
That is why when you use Twitter, your mind is "tricked" into further receptivity than it normally should have, because it's now in its most natural environment.
It's almost like you are communicating telepathically with other people, because you're able to uncover a 100 different thoughts that are contained in a 100 different tweets.
After all, what's more intimate than the whispering voices in your head?
If you know how to take advantage of that state of mind, your microblogging can make you rich.
After a few months of testing and tracking what works, I have discovered 3 ways that Twitter can impact your business unlike any other site on Earth. Once you understand the Twitter user's borderline hypnotic state of mind, these 3 covert techniques can pre-sell prospects on warp speed.
1) Psychic Market Research
Marketers often talk about the Robert Collier concept of entering the
conversations in your prospect's mind. Information marketing genius Porter
Stansberry says that our marketing should start where they are.
In other words, the closer you can align yourself to their top-of-the-mind thoughts, the more receptive to your marketing message they become.
However, the problem is that more often than not, you don't know what they're really preoccupied with.
What's worse, you sometimes make harmful guesses and assumptions. The end result is a bomb in your promotions and a dent in your sales, because your offer is not in tandem with what the prospect is thinking and feeling in the first place.
Good news. The whole interface of Twitter is one big web conversation taking place in a meeting of minds.
You see prospects exchanging rapid-fire thoughts, opinions, and random finds. In just one screen, you can read the hopes, dreams, interests, fears and dominant emotions of your niche.
In other words, the closer you can align yourself to their top-of-the-mind thoughts, the more receptive to your marketing message they become.
However, the problem is that more often than not, you don't know what they're really preoccupied with.
What's worse, you sometimes make harmful guesses and assumptions. The end result is a bomb in your promotions and a dent in your sales, because your offer is not in tandem with what the prospect is thinking and feeling in the first place.
Good news. The whole interface of Twitter is one big web conversation taking place in a meeting of minds.
You see prospects exchanging rapid-fire thoughts, opinions, and random finds. In just one screen, you can read the hopes, dreams, interests, fears and dominant emotions of your niche.
To do this, just use http://search.twitter.com and Monitter, put in your niche keywords and boom...you'll instantly
be transported to the heart of the conversation.
Start your marketing there and see the difference in your response.
Note: These are ways to search the Twitter database for Tweets related to your niche markets. Use these search tools to target persons that have knowledge of or interest in your areas of expertise. Read their Tweets and respond with helpful information, solutions & suggestions. "When I was in your situation, I did ____ and ___ is what happened." Use these exchanges to build relationships and establish yourself as an authority. As always in Attraction Marketing, your objective is to provide value to the marketplace...more value than you expect in return.
Tweet searches can also be done on Tweet Deck which allows you to do multiple searches symultaneously and monitor the search results in separate columns. You can also specify the timeframe for which you want see search results. Let's say you search using Tweet Deck and come back 2 days later. You can then set Tweet Deck to search Tweets for the last 48 hours and see Tweets for the 2 days that you've been away.
Whatever search tool you use, the key here is that your audience is targeted. Search tools, search engines give you a targeted audience.
Have a look at my "Tools" section for a bit more about TweetDeck.
Start your marketing there and see the difference in your response.
Note: These are ways to search the Twitter database for Tweets related to your niche markets. Use these search tools to target persons that have knowledge of or interest in your areas of expertise. Read their Tweets and respond with helpful information, solutions & suggestions. "When I was in your situation, I did ____ and ___ is what happened." Use these exchanges to build relationships and establish yourself as an authority. As always in Attraction Marketing, your objective is to provide value to the marketplace...more value than you expect in return.
Tweet searches can also be done on Tweet Deck which allows you to do multiple searches symultaneously and monitor the search results in separate columns. You can also specify the timeframe for which you want see search results. Let's say you search using Tweet Deck and come back 2 days later. You can then set Tweet Deck to search Tweets for the last 48 hours and see Tweets for the 2 days that you've been away.
Whatever search tool you use, the key here is that your audience is targeted. Search tools, search engines give you a targeted audience.
Have a look at my "Tools" section for a bit more about TweetDeck.
2) Network Like a Viking
Vikings have a brutally effective way of making friends, and meeting
potential mates.
They sail to random villagers and within minutes, they kill all the inhabitants, pillage all the houses and capture all the maidens.
Why are they so successful?
It's because they catch people by surprise, and there's little in the way of resistance.
And in the nearly spam-free waters of Twitter-ville, prospects are more often than not caught by surprise, and there's really very little resistance and a whole lot of receptivity.
For one, Twitter requires very little investment in expanding the social circle, because you can securely follow and unfollow people at will. As a result, it's easier to access the market leaders on Twitter because well, other than the investment of clicking a button, they won't really lose their privacy by accepting you as a friend...unlike email or mobile.
Furthermore, since you're confined to only 140 characters for your Twitter message, the effort for them to reply back to you is only a sentence and a click away. No relatively complex email writing process.
And because one-liners are lot less threatening than blocks of text, so people instinctively resist the messages less.
Plus, if they do get annoyed, the BLOCK button is only a push away.
Making connections has never been easier, and as long as you're not blatant with your promotions, you can make friends and influence people literally at the click of a mouse.
So do the Vikings and plunder prospect's wallets away.
They sail to random villagers and within minutes, they kill all the inhabitants, pillage all the houses and capture all the maidens.
Why are they so successful?
It's because they catch people by surprise, and there's little in the way of resistance.
And in the nearly spam-free waters of Twitter-ville, prospects are more often than not caught by surprise, and there's really very little resistance and a whole lot of receptivity.
For one, Twitter requires very little investment in expanding the social circle, because you can securely follow and unfollow people at will. As a result, it's easier to access the market leaders on Twitter because well, other than the investment of clicking a button, they won't really lose their privacy by accepting you as a friend...unlike email or mobile.
Furthermore, since you're confined to only 140 characters for your Twitter message, the effort for them to reply back to you is only a sentence and a click away. No relatively complex email writing process.
And because one-liners are lot less threatening than blocks of text, so people instinctively resist the messages less.
Plus, if they do get annoyed, the BLOCK button is only a push away.
Making connections has never been easier, and as long as you're not blatant with your promotions, you can make friends and influence people literally at the click of a mouse.
So do the Vikings and plunder prospect's wallets away.
Note: ummm....plunder is a bit rough. But you get his point, Twitter by its nature catches your audience without it's defenses up. Now you can waltz in and do your thing...which in attraction marketing means provide value (without expecting anything in return), build the relationship and establish yourself as an authority, mentor & leader.
You're not going to sell them on Twitter. You've got sales pages & websites to do that. Build the relationship until they ask to join you.
You're not going to sell them on Twitter. You've got sales pages & websites to do that. Build the relationship until they ask to join you.
3) Establish Your Place on the Mountain
Gary Vaynerchuk said this in his most recent keynote address for Web 2.0
Expo, "If you give good shit, people will follow".
This rings true especially for Twitter, because if you can share good stuff on a regular rate, you'll be perceived as a guru in record speed.
It's because the Twitter user's frame of mind is a very conducive one for making yourself larger than life.
Prospects get on Twitter to find out the latest gossip, to chat with their friends, and more importantly...to seek out important summarized information and short inspiration and revelation quotes.
Once you do that, it's like you are setting off flares in the middle of the night, and your prospects will notice.
As you know, getting prospects through the sales funnel is always a numbers game. The more good content you get out there attached with your name, the more chances you have at converting prospects to customers.
Because Twitter's push-button easy way of delivering messages instantly with a low investment of 140 characters, you can keep sending out quality stuff over and over again. Indeed, there's unprecedented opportunities for something to snag or hook the consumer and keep them for life.
And with that newfound authority, you can use it to sell more stuff and make more money from your now pre-sold audience.
This rings true especially for Twitter, because if you can share good stuff on a regular rate, you'll be perceived as a guru in record speed.
It's because the Twitter user's frame of mind is a very conducive one for making yourself larger than life.
Prospects get on Twitter to find out the latest gossip, to chat with their friends, and more importantly...to seek out important summarized information and short inspiration and revelation quotes.
Once you do that, it's like you are setting off flares in the middle of the night, and your prospects will notice.
As you know, getting prospects through the sales funnel is always a numbers game. The more good content you get out there attached with your name, the more chances you have at converting prospects to customers.
Because Twitter's push-button easy way of delivering messages instantly with a low investment of 140 characters, you can keep sending out quality stuff over and over again. Indeed, there's unprecedented opportunities for something to snag or hook the consumer and keep them for life.
And with that newfound authority, you can use it to sell more stuff and make more money from your now pre-sold audience.
Note: The whole point of attraction marketing is to build yourself as an authority, mentor and leader so the pre-sold prospect contacts you. Twitter is a good start which leads them to your blog, capture page, ebook, etc. Remember, provide value and targeted prospects will come looking for you.
Keep in mind...they're not joining because of your products or your program...they are joining for access to you.
So the conclusion?
Keep in mind...they're not joining because of your products or your program...they are joining for access to you.
So the conclusion?
Twitter is subversive territory
When you understand how a prospect uses Twitter, getting your marketing
message across has never been this unfairly simple.
It is software built on the base of NLP programming. So even if you have not gone for a day of training in your life, Twitter makes the mind easy pickings because it leaves the mind in a vulnerable state.
So use these 3 secrets and profit from them. In fact, let me know if you've used them and seen results.
Because I have. Amazing breakthroughs have been happening since I hopped on to the micro-blogging bandwagon.
To see these controversial techniques and other secrets I will not reveal here in action, feel free to follow me on Twitter.
Watch me closely, emulate me, and apply them to boost response rates in your marketing.
It is software built on the base of NLP programming. So even if you have not gone for a day of training in your life, Twitter makes the mind easy pickings because it leaves the mind in a vulnerable state.
So use these 3 secrets and profit from them. In fact, let me know if you've used them and seen results.
Because I have. Amazing breakthroughs have been happening since I hopped on to the micro-blogging bandwagon.
To see these controversial techniques and other secrets I will not reveal here in action, feel free to follow me on Twitter.
Watch me closely, emulate me, and apply them to boost response rates in your marketing.
This is marketing, Baby
...and the object is to get your messages noticed and appreciated by as many people as possible. And even better yet, people interested in your subject matter. In Twitter, this is done by attracting an audience of targeted followers.
We do this by identifying targeted prospects and following them. If they are suitable impressed with you and your credentials, there's a high probability they will follow you. That's the primary way of building a Twitter audience.
Use Tweet Deck to perform searches for keywords related to your expertise and follow the persons that wrote those Tweets. Another method is to identify Twitter movers & shakers in your niche and follow them...and probably more importantly their followers.
Sidenote: It pays to be interesting to your followers, but it pays more to be interested in your followers. As you moniter Tweets related to your niche keywords with Tweet Deck, reply to questions/concerns when you can help or add to the conversation.
The chances of converting those that you follow to your followers increase with the attractiveness of your username, photo and bio.
We do this by identifying targeted prospects and following them. If they are suitable impressed with you and your credentials, there's a high probability they will follow you. That's the primary way of building a Twitter audience.
Use Tweet Deck to perform searches for keywords related to your expertise and follow the persons that wrote those Tweets. Another method is to identify Twitter movers & shakers in your niche and follow them...and probably more importantly their followers.
Sidenote: It pays to be interesting to your followers, but it pays more to be interested in your followers. As you moniter Tweets related to your niche keywords with Tweet Deck, reply to questions/concerns when you can help or add to the conversation.
The chances of converting those that you follow to your followers increase with the attractiveness of your username, photo and bio.
Come
up with a username that reflects the expertise that you are
portraying. Often, Twitter marketers use "guru", "teach", "pro" or
maybe even "dude" or "gal" as part of their name. Your own name is
also ok...after all you are branding yourself.
Optimize your 160 character "One Line Bio" which appears on the upper right of your Twitter profile page.
Don't use the typical sleep inducing Twitter bio. "Mother of 3 wonderful children. Loves cooking and collecting postage stamps." will bore the socks off of anyone. It might be a hit with stamp collectors, but won't do much in terms of making most people think that you're worth paying attention to.
Optimize your 160 character "One Line Bio" which appears on the upper right of your Twitter profile page.
Don't use the typical sleep inducing Twitter bio. "Mother of 3 wonderful children. Loves cooking and collecting postage stamps." will bore the socks off of anyone. It might be a hit with stamp collectors, but won't do much in terms of making most people think that you're worth paying attention to.
Write a catchy bio, once again referring to
your expertise and success and possibly describing the path that got
you there and the benefit that you've experienced. This is part of "my story marketing" which we cover in the OTG Attraction Marketing University members
section.
The goal of the bio line is to get the reader to think you are "follow worthy." Make it real, make it fun, make it interesting, make it YOU. Literally make your bio into Twitter "follow bait." If you are fishing for followers, the better the bait, the more followers you'll catch.
The goal of the bio line is to get the reader to think you are "follow worthy." Make it real, make it fun, make it interesting, make it YOU. Literally make your bio into Twitter "follow bait." If you are fishing for followers, the better the bait, the more followers you'll catch.
Messages???
Well, you don't want to blatantly advertise...that doesn't work in Web
2.0 and you'll get "thrown out of the party", so to speak. Your
objective is to provide value so consider tips, references to good
stuff that you've found on the web, quotes of the day, etc. Share
info that will be helpful to your audience.
Primetime for Tweeting is late morning and just before bedtime, say 9-11pm. So, add to your following list twice a day and at the same time Tweet with useful info pertaining to your niche...something that stands out and motivates Tweeters to pay attention.
When something newsworthy happens, send congrats to those that are celebrating. "Congrats to my Fellow Countrymen. Please join me in wishing President Obama Godspeed". Attraction marketing is a bonding process, and people like people who make them feel good.
Web 2.0 marketing doesn't require perfection...so, take your best shot and go with it. You'll be able to twig and change as you see things you like that others are using.
Just don't copy everything from the same person. A little from here and some from there. Sweeten to your own taste and stir. Now you're original. Always keep in mind...you're trying to be the person that you really are.
TweetLater can help you automate your Tweeting. Use Tweetlater to send a standardized welcome message and automatically follow Tweeters that follow you. You can also preprogram messages to be repeated at whatever frequency you wish and write Tweets to be sent at a later date. More on that in the OTG Attraction Marketing University members section.
Primetime for Tweeting is late morning and just before bedtime, say 9-11pm. So, add to your following list twice a day and at the same time Tweet with useful info pertaining to your niche...something that stands out and motivates Tweeters to pay attention.
When something newsworthy happens, send congrats to those that are celebrating. "Congrats to my Fellow Countrymen. Please join me in wishing President Obama Godspeed". Attraction marketing is a bonding process, and people like people who make them feel good.
Web 2.0 marketing doesn't require perfection...so, take your best shot and go with it. You'll be able to twig and change as you see things you like that others are using.
Just don't copy everything from the same person. A little from here and some from there. Sweeten to your own taste and stir. Now you're original. Always keep in mind...you're trying to be the person that you really are.
TweetLater can help you automate your Tweeting. Use Tweetlater to send a standardized welcome message and automatically follow Tweeters that follow you. You can also preprogram messages to be repeated at whatever frequency you wish and write Tweets to be sent at a later date. More on that in the OTG Attraction Marketing University members section.
Make your personal picture (icon) a good one - in fact, make it great! Twitter is driven by personalities, so use a picture that expresses the
"personality message" you want to get across. Logo's, text, and images
without humans or animals are often too business-like and negate the
driving social force that propels.
Note: Here are the links to follow us both on Twitter: Kenneth www.twitter.com/emailcopywriter
Joe www.twitter.com/web2tools
Integrate Twitter with other Web 2.0 Options
...we'll cover your email marketing campaign here.
A primary objective of many internet marketers is to build a "list" of targeted prospects...and then nurture that "list" with an automated email campaign.
The "list" originates with an opt-in page...often called a lead capture page.
Here's an example of what I use. This one's not the prettiest...but not bad considering I'm using a online website creation tool that doesn't require knowledge of HTML programming.
The opt-in box at the bottom is live, so feel free to get a copy of my report.
The "list" originates with an opt-in page...often called a lead capture page.
Here's an example of what I use. This one's not the prettiest...but not bad considering I'm using a online website creation tool that doesn't require knowledge of HTML programming.
The opt-in box at the bottom is live, so feel free to get a copy of my report.
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